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Fall 2003

President's message
Multnomah county tax
Clean your computer
Successful press release
New Oregon tax law
Grant Program 2003-2004


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APNBA
P.O.Box 5123
Portland, OR
97208-5123
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Writer/Editor Jean Baker
mjeanbaker@peoplepc.com

President's Message

First of all, on behalf of APNBA’s leadership, I want to publicly thank our Executive Director and staff for an outstanding workshop on October 4th. Personally, I loathe all day meetings - particularly being on a boat means I can’t escape. But the program was swift, informative and very much on-target. It was time well spent. I hope you will plan to attend future workshops scheduled for next spring and fall.

I intended today to write about the Small Business Strategy. I wanted to offer words of encouragement to participate in the debate, to continue to push, prod and kick forward. No single strategy will solve our challenges, but the strategy focuses attention on the needs of small business. It is the good fight and while we may not always agree with our allies, it is important to focus on the big picture.

Which leads me to the real challenge of growing businesses in this city. In case you missed it, a few weeks ago, the Portland Tribune featured an article about Randy Leonard’s “permit czar” idea. The notion was to have someone in the Bureau of Development Services that could cut through the red tape when it got in the way of a good project.

But what caught my attention were comments by Dean Marriott, head of the Bureau of Environmental Services. He suggested that the “permit czar” would be victimized by developers who would play the system to get special breaks and thus, the “permit czar” was a bad idea.

In this way, the article crystallized to me Portland’s problem with business. Is the function of government to create a system designed to catch those who might try to cheat? Or is it to facilitate the growth of our economic sector? I would submit that Marriott’s comments belie a perspective not uncommon within our city’s bureaus -- that business inherently is trying to “slip one over” and that the job of the bureaucrat is to “save” the city from business. When people talk about a bias within the city against business, it is this attitude that is being referenced.

Certainly, not all businesspeople and developers are pure - but I resent the notion that all businessmen and developers are inherently evil. The vast majority simply want to run their business, make some money and treat their employees decently -- this is especially true for small business where the atmosphere is often family-like. In Portland, we have the added bonus that most of our small business folks care a lot about the city they live in, support the broader notion of livability, and actively participate in community causes.

The culture that drove Columbia Sportswear to Beaverton remains alive and healthy throughout the city bureaus. Not all bureau staff--many appreciate the role of business in our community--but too many proudly see themselves standing at the gate to “save the city from business”. Until this culture is changed, economic development is an uphill battle and the loser is our city and its livability.

It is in this context that APNBA plays an ever important role. Decentralized, with connections throughout the city, APNBA works with individual business districts to give voice to the multitude of main street businesses, while also working to organize those voices into a cohesive whole.

Rob Mawson – 503-228-0272

Rmawson@heritage-consulting.com

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Multnomah county tax

By mid-October every resident of Multnomah County should have received information about the Multnomah County Personal Income Tax along with an early payment coupon.

The 1.25% tax is based on your Oregon taxable income minus an exemption ($2,500 for a single filer, $5,000 for joint filers). The form will be mailed in December and the tax will be due April 15, 2004 along with federal and state taxes.

The booklet also explains how to withhold the tax for your employees, which the employee must authorize.

The amount of the tax that you pay before December 31, 2003 can be deducted from your federal and state taxes. If you elect to pay the entire tax in 2004, you cannot deduct it until your 2005 taxes.

To learn more: You can estimate your tax on-line at
www.co.multnomah.or.us/tax using your 2002 income or an estimate of your 2003 income. You get a printed copy of the same information through any County library. You can call 503-988-ITAX (4829) for the Multnomah County tax help hotline.

The calculations on the web site are aimed at the majority of people who are wage earners. If your income comes from business, use line 15 or 28 of your Oregon State tax form 40S or 40 and enter 0.00 in the box for wages. The calculation won’t work without it.

You also have to select how often you are paid and how many pay periods remain in 2003. The calculate button is at the bottom of the form, not visible unless you scroll down to it.

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Spring clean your computer

Just like your closets, your computer needs a good clean periodically to keep it working at its best. If your computer has taking forever to boot, opening files at a crawl, freezing more often than usual, or complaining about not enough memory, it probably needs the kind of maintenance you can perform.

Scan the hard drive to correct minor problems that may affect the files and folders. Do it twice a month if you work on your computer full time, otherwise once a month. Click on My Computer, Properties, Tools, and Fix Errors.

Check for viruses that may be interfering with your computer system. If you don’t have virus protection software, get some (usually Norton or McAfee). If you spend a great deal of time on the Internet, get firewall software as an added virus protection. If your virus protection software is five years old — or doesn't have a live update button that gives you automatic updates, get new antivirus software. Both Norton and McAfee are available online and offer live updates.

Defragment the hard drive to re-unite scattered files. Your computer stores bits and pieces of your files wherever it finds the space. As a result, after you’ve saved a file a number of times, it’s scattered all over the disk, and has to be found and stuck together again every time you open it. This slows your computer. Defragment when your computer has less than 10% of free space. Most people can check their free space by clicking the My Computer Icon and clicking on the disk icon.

Delete useless files – this stuff piles up faster than you would believe. The files are temporary Internet files, downloaded program files, items in the recycle bin or trash can, and temporary files. Click Start, Programs, Accessories, System Tools, and Disk Cleanup.

The directions are for Windows® software and do not apply to all versions. For detailed instructions, use your manual, your Help system, or the Internet.

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Successful press releases

Reporters, editors, and producers are hungry for news, and they often depend on releases to tip them off to events, activities, new and unusual products, company trends, tips and hints, and other developments. In fact, much of what you read in newspapers, magazines, or trade publications, hear on the radio or see on television started as a press release. Since the average editor receives hundreds of press releases a week, your challenge is to create a release that makes the journalist want to know more and believe that your story is one that should be told.

Use these tips to write a release that will get noticed. 

Make it timely – Editors want items that are relevant NOW. Make sure your release reaches the editor’s desk no more than two weeks before the event for daily or weekly communications, and by the due date (you’ve verified this already) for monthly and quarterly newsletters.

Use an active headline to grab the reporter's attention - The headline makes your release stand out. Keep it short, active, and descriptive; in other words, use something like "Hawthorne’s Biggest Block Party" instead of "11th Annual Street Fair".

Put the most important information at the beginning - The journalist should be able to tell what the release is about from the first two paragraphs. Chances are that's all that will be read. So remember the "5 W's and the H" - make sure your release provides answers to Who, What, When, Where, Why and How. Avoid hype and unsubstantiated claims - A journalist can smell a sales pitch a mile away. Find legitimate ways to set your event or activity apart and stress those points. Write a release that answers questions about your event. Provide details on schedules, guests, entertainment.

Be active and to the point - Use language that will get the reader as excited about your news as you are. If your release is boring or meandering, the editor may assume that no one will read it so won’t use it.

Keep it short - Stick to one or two page releases. On the rare occasion, you can opt for a third page if it is necessary to provide critical details. If you can't state your message in two pages, you're not getting to the point.

Include a contact - Make sure your release has a person the journalist can contact for more information. This person should be familiar with all the news in the release, and should be ready to answer questions.

Stress benefits - This falls into the category of "don't say it, show it." Avoid saying something is "unique" or "the best." Instead, show how people will benefit — i.e. family friendly, childcare available, door prizes, etc.

Be specific and detailed - Your reader needs to be able to visualize your event. If in doubt, have someone unfamiliar with it read the release and ask them to describe what you are trying to publicize. And, it's better to use too many details than too few.

Proofread - When you've finished your press release, remember to proofread it for typographical errors. Do not count on the computer to do this for you! If you don't have a good eye for spelling or grammar, give the release to someone who does. If your release looks sloppy and careless, so will you. These same directions apply to every other press release you write, whether it is to introduce your new product, your new vice president, your open house, the church bazaar, call for volunteers, or announce a sale.

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Oregon tax law

Due to the great impact the new tax law in Oregon, Epstein & Kostol PC, Certified Accountants devoted their entire October newsletter to the law. For details and illustrative tables, the newsletter is available at
www.ekcpas.com/newsletter

This is the law as it stands right now. There is a signature campaign for a referendum to repeal this tax package by vote of the people in February of 2004. Here are the tax increases:

Income tax surcharge:
Effective dates are 2003 and 2004 tax years (possibly 2005 also).
This provision adds a surcharge to the amount of taxes you pay, it is based on the Oregon taxes, not on your income. The percentage of the surcharge increases as your Federal Adjusted Gross Income (AGI) goes up.

For example: if your total tax is $2,000 and you have $2,000 withheld from your paycheck, ordinarily you would owe no tax. Under the new law, if you are single, with a Federal AGI of $40,000, your surcharge is 5% and you would owe an additional $100 tax.

Senior medical expense deduction
Effective tax years 2003 and foward.
Two changes have affected the special senior medical deduction. First, the age at which you qualify is increasing and, second, the deduction gets smaller as your income goes up.

In 1991, Oregon defined seniors for the purpose of this law as those who reached age 58 by the last day of the year. For every year from 1999 to 2002, the medical deduction applied to those age 62 and older. For 2003 you must be 63, 2004 you must be 65 and 2005, you must be 66 to qualify. If you were born AFTER 1940, you do not qualify for this special deduction until 2006 (at least). For example: if you have a special Oregon medical deduction (under the old law) of $3,000 and you are single with an AGI of $35,000, your deduction would be reduced to $600, 3,000 x 20% (or 100% - 80%).

SUV tax:
Effective tax years 2003 and forward.
This is retroactive to all of 2003. If you take business depreciation on a vehicle weighing between 6,001 and 14,000 pounds, you will have to pick up the amount of that deduction as income on your Oregon return. There are exemptions for farmers, construction companies and wood-products industries. The law specifically says that real-estate sales is NOT construction. The effect of this is as follows:

If you buy a $30,000 SUV weighing over 6,000 pounds, you can deduct the entire amount on your Federal taxes. If you do so, you will need to report additional taxable income of $30,000 on your Oregon tax return. Even if you use regular depreciation of $6,000 on your Federal return, you still need to pick up that amount as Oregon taxable income if the vehicle is over 6,000 pounds.

Taxes paid by corporations:
Under prior law, all S Corporations and C Corporations showing a loss were required to pay a minimum of $10 in Oregon tax. The new law increases the minimums significantly. S Corporations with annual gross revenues under $1,000,000 will pay $250 per year. If revenues exceed one million dollars, the tax will be $500.

Others:
There are other tax increases in this law, but most of them apply to very few people with the exception of the property tax discount.

Prior to the new law, there was a 3% discount available if you paid your property tax bill when it arrived in November. This has been halved to a 1 1/2% discount.

Other new taxes are a long-term care facility tax, cigarette taxes, reduction of the tax deductions that corporations are allowed for their dividend income and tax exemptions available to corporations having foreign trade income.

If you have any questions about this new law or would like a copy of the text of the law, email us at: Epstein & Costol.

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Grant Program 2003 - 2004

The Business District Grant Program is funded by the City of Portland and administered by the Alliance of Portland Neighborhood Business Associations (APNBA). $25,000 is available for distribution, with a maximum per grant of $5,000.

The grants support business district associations implement business vitality projects, which will have a positive long-term impact on the area and can be completed within a short period of time.

You may be eligible for a grant if your projected business district project:
  • Provides a long-term community benefit/improvement.
  • Has support from organizations and/or property owners in surrounding areas.
  • Can start within 60 days of funding and be completed within nine months.
  • Has tangible results will be preferred over planning and organizing projects.
  • Is matched at least one-to-one by businesses in the district.
  • Is consistent with existing city/community plans for the area.
  • Is independently supportable and does not require on-going funding,
  • particularly for staff support.
Grant requests are due October 31, 2003 and funds are awarded in January 2004. Since the grant program started in 1995, the APNBA has awarded $228,911, which has generated $579,676 of goods and services, a nearly three to one match from local businesses and residents.

This immensely successful program has been used by business districts to obtain district signs and banners, flower baskets and trash cans, commercial street trees, flags, sidewalk benches, bus shelter signs, murals, marketing brochures, landscaping, and sculptures.

For more information, see
APNBA Grant Program or contact Nancy Chapin, at 503-774-2832 or nchapin@tsgpdx.com.

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